Meta Ads Performance
Live campaign performance data from Meta Ads (Facebook and Instagram) for the reporting period.
| Campaign | Objective | Spend | Results | Cost/Result | Budget | Impressions | Reach |
|---|---|---|---|---|---|---|---|
| Leads Campaign | Your Swami | Website Completed Registrations | $484.84 | 80 | $6.06 | $40.00/day | 8,555 | 4,008 |
| Sales Campaign | Purchases | Website Purchase | $37.86 | 0 | — | $5.00/day | 609 | 340 |
| Total | $522.70 | 80 | $6.53 | 9,164 | 4,348 |
Key Takeaway: The Leads Campaign generated 80 free trial signups at $6.06 per signup, a strong acquisition cost for the sports analysis vertical. The Sales Campaign (purchase-focused) was recently launched and is still in its learning phase with ad errors being resolved. As the purchase campaign optimizes, we expect direct purchase conversions to supplement the free trial funnel.
Business Cards
Custom business cards designed with QR code for easy sign-ups at sports bars, events, and in-person networking. Two front design options with one unified back.
Front Options
Back Design
September Gaming Calendar
Custom-designed monthly calendar highlighting upcoming games across all major sports. Distributed to subscribers and shared across social media to drive engagement and pick alerts.
YourSwami Gear Concepts
T-shirt and hat mockup concepts created for potential merchandise offerings and brand building. Each design features the Swami character and brand elements across different colorways and styles.
Meta Ad Creatives
Full library of ad creatives designed for Facebook and Instagram campaigns. Multiple formats and messaging angles featuring "The Swami Knows" positioning, app screenshots, social proof, and strong CTAs.
Portrait / Story Format Ads
Gym TV Display Ads
Landscape-format display ads designed for TVs in gyms and sports bars. High-impact visuals optimized for passive viewing with bold "The Swami Knows" branding and clear CTAs.
Edited UGC Video
User-generated content video created from approved UGC script. Edited with brand overlays, captions, and Swami branding for use across Meta ad campaigns and organic social media.
October Email Campaign
Fall-themed newsletter designed for the October campaign featuring upcoming game schedules. Part of the lead nurture workflow designed to keep subscribers engaged with daily picks and analysis.
Fall Newsletter
Upcoming games calendar, pick previews, and subscription CTA. Designed to drive engagement and premium plan conversions. Email domain was purchased, connected, and configured for deliverability. Two lead nurture email campaigns were also created alongside Meta email campaigns for the full nurture workflow.
Infrastructure and Account Setup
Complete digital marketing infrastructure built from the ground up during this period. Every platform, pixel, and automation was configured to support paid advertising, lead nurture, and performance tracking.
Social Media Posts and Calendar
Social media content created and scheduled 3x weekly across Instagram and Facebook. Content calendar managed through the Melleka app with client approval workflow. Facebook and Instagram pages were created, set up with branded banners and profile pictures, and linked to GoHighLevel CRM.